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Welcome to 
Simplify

OUR

STORY

Hometalk, Inc. is a family of DIY lifestyle brands, spanning the home & garden, food, and fashion verticals, reaching tens of millions of people each month.

We founded Hometalk in 2011, originally as a destination for people doing home improvement projects to easily access information. Our vision was for contractors and homeowners to use the platform to share projects, knowledge, ideas, and experiences, thereby creating more transparency in the home improvement industry and helping people save time, money and frustration.

Within a few short years, it became clear to us that Hometalk’s appeal was not in learning about what contractors could do for you, but what you could do yourself!  Today, Hometalk, Inc. is a family of DIY lifestyle brands and the world’s largest DIY community, spanning the home & garden, food, and fashion verticals, reaching tens of millions of people each month.

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Our mission is

to empower people to create!

OUR

MISSION

We collaborate with the world’s top DIY influencers to bring people endless ideas, tutorials, solutions, and resources that are creative, innovative and accessible to all! In a nutshell, we want you to create things you love that bring you joy, individuality, and fulfillment.

OUR

STORY

We founded Hometalk in 2011, originally as a destination for people doing home improvement projects to easily access information. Our vision was for contractors and homeowners to use the platform to share projects, knowledge, ideas, and experiences, thereby creating more transparency in the home improvement industry and helping people save time, money and frustration.

Within a few short years, it became clear to us that Hometalk’s appeal was not in learning about what contractors could do for you, but what you could do yourself!  Today, Hometalk, Inc. is a family of DIY lifestyle brands and the world’s largest DIY community, spanning the home & garden, food, and fashion verticals, reaching tens of millions of people each month.

shutterstock_1711927693.jpg

Our mission is

to empower people to create!

OUR

MISSION

We collaborate with the world’s top DIY influencers to bring people endless ideas, tutorials, solutions, and resources that are creative, innovative and accessible to all! In a nutshell, we want you to create things you love that bring you joy, individuality, and fulfillment.

OUR BRANDS

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A DIY home & garden site bringing you endless ideas you can do to create a home you love!

More about Hometalk

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A food & recipe site for anyone wanting to broaden their palate and add new favorites to their dinner rotation that are delicious and doable!

More about Foodtalk

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A DIY fashion site that inspires and teaches you to style, upcycle, and sew clothing you love to wear and that will make you look good, and feel gorgeous!

More about Upstyle

Our Community By The Numbers

Our Community By The Numbers

21 million members

5,000 influencers (???)

150,000 tutorials

500,000 questions answered 

15 million social followers

2.7 billion video views

21M

Members

5,000

Influencers

150K

Tutorials

500K

Questions answered

Simplify was born out of Hometalk.com, the world’s largest DIY community centered around home & garden projects. In 2022, after seeing a heightened interest within our community towards minimalism and conservation, we decided to create an additional platform focused on those values. Like Hometalk, Simplify is devoted to enabling our audience to find inspiration and information, but with a focus on minimizing their spending, budgeting their expenses, and generally simplifying their lifestyle.

shutterstock_1711927693.jpg

Our mission is

to empower people to create!

OUR

MISSION

We collaborate with the world’s top DIY influencers to bring people endless ideas, tutorials, solutions, and resources that are creative, innovative and accessible to all! In a nutshell, we want you to create things you love that bring you joy, individuality, and fulfillment.

OUR BRANDS

Our Community By The Numbers

Our Community By The Numbers

21 million members

5,000 influencers (???)

150,000 tutorials

500,000 questions answered 

15 million social followers

2.7 billion video views

21M

Members

5,000

Influencers

150K

Tutorials

500K

Questions answered

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Our mission is to help you live better while spending less.

We strive to enable people to live their best life by becoming more mindful about how they spend their money, what they own, and where they live.

Our

Mission

Discover Simplify Stories
 

Meet some of the lifestyle bloggers, budgeting experts, and minimalists behind the endless stories, inspiration, and ingenuity you see on Simplify!

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28-day-minimalism-challenge
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camper-master-bedroom-remodel

Learn More About Hometalk

Our

Story