Welcome to
Simplify
OUR
STORY
Hometalk, Inc. is a family of DIY lifestyle brands, spanning the home & garden, food, and fashion verticals, reaching tens of millions of people each month.
We founded Hometalk in 2011, originally as a destination for people doing home improvement projects to easily access information. Our vision was for contractors and homeowners to use the platform to share projects, knowledge, ideas, and experiences, thereby creating more transparency in the home improvement industry and helping people save time, money and frustration.
Within a few short years, it became clear to us that Hometalk’s appeal was not in learning about what contractors could do for you, but what you could do yourself! Today, Hometalk, Inc. is a family of DIY lifestyle brands and the world’s largest DIY community, spanning the home & garden, food, and fashion verticals, reaching tens of millions of people each month.
Our mission is
to empower people to create!
OUR
MISSION
We collaborate with the world’s top DIY influencers to bring people endless ideas, tutorials, solutions, and resources that are creative, innovative and accessible to all! In a nutshell, we want you to create things you love that bring you joy, individuality, and fulfillment.
OUR
STORY
We founded Hometalk in 2011, originally as a destination for people doing home improvement projects to easily access information. Our vision was for contractors and homeowners to use the platform to share projects, knowledge, ideas, and experiences, thereby creating more transparency in the home improvement industry and helping people save time, money and frustration.
Within a few short years, it became clear to us that Hometalk’s appeal was not in learning about what contractors could do for you, but what you could do yourself! Today, Hometalk, Inc. is a family of DIY lifestyle brands and the world’s largest DIY community, spanning the home & garden, food, and fashion verticals, reaching tens of millions of people each month.
Our mission is
to empower people to create!
OUR
MISSION
We collaborate with the world’s top DIY influencers to bring people endless ideas, tutorials, solutions, and resources that are creative, innovative and accessible to all! In a nutshell, we want you to create things you love that bring you joy, individuality, and fulfillment.
OUR BRANDS
A DIY home & garden site bringing you endless ideas you can do to create a home you love!
More about Hometalk
A food & recipe site for anyone wanting to broaden their palate and add new favorites to their dinner rotation that are delicious and doable!
More about Foodtalk
A DIY fashion site that inspires and teaches you to style, upcycle, and sew clothing you love to wear and that will make you look good, and feel gorgeous!
More about Upstyle
Our Community By The Numbers
Our Community By The Numbers
21 million members
5,000 influencers (???)
150,000 tutorials
500,000 questions answered
15 million social followers
2.7 billion video views
21M
Members
5,000
Influencers
150K
Tutorials
500K
Questions answered
Simplify was born out of Hometalk.com, the world’s largest DIY community centered around home & garden projects. In 2022, after seeing a heightened interest within our community towards minimalism and conservation, we decided to create an additional platform focused on those values. Like Hometalk, Simplify is devoted to enabling our audience to find inspiration and information, but with a focus on minimizing their spending, budgeting their expenses, and generally simplifying their lifestyle.
Our mission is
to empower people to create!
OUR
MISSION
We collaborate with the world’s top DIY influencers to bring people endless ideas, tutorials, solutions, and resources that are creative, innovative and accessible to all! In a nutshell, we want you to create things you love that bring you joy, individuality, and fulfillment.
OUR BRANDS
Our Community By The Numbers
Our Community By The Numbers
21 million members
5,000 influencers (???)
150,000 tutorials
500,000 questions answered
15 million social followers
2.7 billion video views
21M
Members
5,000
Influencers
150K
Tutorials
500K
Questions answered
Our mission is to help you live better while spending less.
We strive to enable people to live their best life by becoming more mindful about how they spend their money, what they own, and where they live.
Our
Mission
Discover Simplify Stories
Meet some of the lifestyle bloggers, budgeting experts, and minimalists behind the endless stories, inspiration, and ingenuity you see on Simplify!